RISHABH KUMAR
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Rishabh Kumar Profile
Working Since May 2021

RISHABH
KUMAR

Creating Digital Magnificence

Ambitious professional seeking to gain experience in every domain of the Creative Industry. Valuing Team Work, Deadlines, and Brand Value.

5+
Years Exp.
9+
Companies
20+
Major Events
Download My CV
Playground
QuinCord Media
View Instagram
Discord
Growth
Server Wars
Events
Strategy
Varanasi Fest
CO-ORGANIZER
View Event
MARKETING
EVENTS

Mastery & Expertise

01

Social Media Marketing

End-to-end content strategy, viral campaigns, and aggressive audience growth across platforms. Managed accounts for Rusk Media, Curious Media, and more.

Instagram YouTube Strategy
02

Event Management

Orchestrating massive concerts, celebrity talent coordination, and flawless on-ground production. The Varanasi Fest with Evephoria, Amity Youth Fest with Raftaar & B Praak.

Concerts Celebrity Mgmt Ops
03

Strategic Planning

Crafting brand identities and high-conversion creative direction. Designed the Rumble app marketing plan for Rusk Media to increase downloads, curating gratification-based micro-events around its promotion.

Brand Strategy Direction App Growth
04

Discord Architect

Architecting highly engaged Discord servers, moderating communities, content broadcasting, and gaming activation integrations.

Discord Community Admin

The Journey

2024 — PRESENT

Founder & CEO

Quincord Media

Founded and scaled a 360� media solutions agency delivering influencer marketing, brand campaigns, event execution, social media strategy, and production services.

  • Led end-to-end campaign execution across creator partnerships, brand integrations, digital activations, and offline experiences
  • Built and managed influencer collaborations, creator onboarding, campaign planning, and performance-driven marketing strategies
  • Directed event and experiential marketing projects including live entertainment, destination events, and on-ground brand visibility campaigns
MARCH 23 — PRESENT

Discord Manager - Carryislive (Freelance)

Alarcity Digital Entertainment

Managed high-volume digital communities for live entertainment experiences. Executed engagement strategies, moderation workflows, and audience retention formats for interactive digital events.

DEC 2025

Event Operations & Coordination Lead

Evephoria Event �- Quincord Media — Varanasi Fest

Led on-ground event coordination, troubleshooting, and rapid operational restructuring during live event execution.

  • Managed artist logistics, travel, entry-exit flow, backstage movement, and setup coordination for performances featuring Bali and Bella
  • Worked across production, design, branding, and venue setup teams to ensure smooth execution and contingency planning
  • Coordinated influencer integrations and creator-led event amplification as part of Quincord Media's collaboration scope
NOV 2025 — DEC 2025

Growth Associate — North India

Multiply.onl

Designed regional growth strategies focused on creator onboarding and influencer ecosystem expansion.

  • Built activation plans to increase DAU (Daily Active Users) and improve app retention through creator-led campaigns
  • Presented strategic growth recommendations for North India market expansion and user acquisition funnels
AUG 2023 — OCT 2023

Social Media Marketing Manager

Curious Media

Helped build and structure the social media vertical by contributing to hiring, team workflows, and execution systems.

  • Coordinated with editors, designers, and account teams for Meta and Facebook-focused marketing campaigns
  • Managed campaign calendars and publishing strategies for key creator and client accounts
APR 2021 — AUG 2023

Marketing & Community Growth

Rusk Media

Progressed from Social Media Intern to Associate Marketing across 2.5 years, spearheading Discord community architecture, real-time live broadcast engagement, and DAU retention strategies for flagship entertainment scaling.

Associate Marketing + Discord Functions
Apr '23 — Aug '23
  • Led community growth, retention strategy, and live audience engagement for Playground Season 2 across Discord and YouTube broadcasts.
  • Managed high-volume live chat moderation, community retention workflows, and episode-based push notification journeys.
  • Worked with the direction and production teams to contribute creative task ideas, engagement mechanics, and show integration concepts.
  • Supported marketing and community amplification for multiple entertainment properties released under the Rusk ecosystem.
  • Continued scaling Rumble's engagement ecosystem through community-led growth strategies and performance-based participation models.
Associate Social Media Marketing
Apr '22 — Mar '23
  • Led Discord community management and audience engagement for Playground Season 1.
  • Managed real-time YouTube broadcast chat operations during live streams.
  • Designed and executed gamified community strategies for Rumble to improve DAU and repeat participation.
  • Conceptualized and directed Playground: Server Wars, a fully digital mini-show.
Social Media Marketing Intern
Apr '21 — Apr '22
  • Started by managing the Instagram presence of AIRight, contributing to content publishing and growth.
  • Contributed creative ideas for digital content rollouts and platform-specific engagement strategies.
NOV 2022 — MAR 2025

Founding President

Brainstorm (Amity Society)

Founded and architected the society from core principles, establishing mentor frameworks and lead execution methodologies for national-level campus events.

Flagship Execution:
Student Coordinator (Amiground '23)

Directed the on-ground implementation of a multi-brand gaming showcase and tournament, managing venue logistics and student execution teams.

CLICK TO VIEW AMIGROUND SHOWCASE & REELS
JULY 2021 — AUG 2021

Social Media Executive

The Blunt

Managed social media accounts, analyzed trends, and executed content strategies.

NOV 2020 — APR 2021

Social Media Manager

Ikhtilabel

Led end-to-end Instagram and Meta marketing operations including content strategy, scheduling, posting, and campaign planning.

  • Edited reels, performed color grading, created visual assets, and optimized content based on trend analysis
  • Managed WhatsApp communities and audience communication touchpoints for brand engagement

Other Key Experiences

FEB 2026

Advisor - Pro Arena

Amity Youth Fest 2026

Spearheaded the creation of compelling social media assets, structured core team operations, and managed end-to-end logistics and on-ground coordination with Pro Arena Team during the two-day flagship event.

CLICK TO VIEW INSTAGRAM REEL (HORIZONTAL)
2025

Overall Coordinator

AIU UNIFEST / Amity Utsav 2025

Led national-level event operations for 3,500+ students from universities across India.

  • Managed simultaneous execution across six venues, including logistics, scoring, technical setup, lighting, scheduling, and venue coordination
  • Worked closely with university leadership and government-associated teams for seamless festival delivery
CLICK TO VIEW UNIFEST REELS
MAR 2024

Overall Coordinator

Amity Youth Fest 2024

Led end-to-end planning and execution of a flagship university festival over a 6-7 month planning cycle.

  • Built and managed a 200+ member student operations team with KPIs, role allocations, and domain-based workflows
  • Directed sponsorship outreach, logistics, technical production, and concert execution featuring B Praak and Raftaar
Click to View Media
MAR 2022

Celebrity & Tech Head

Amity Youth Fest 2022

Led celebrity coordination and promotional logistics for the film Attack featuring John Abraham, Rakul Preet Singh, and Jacqueline Fernandez.

  • Managed coordination with PR teams, producers, and on-ground celebrity movement workflows
  • Oversaw technical production including lighting, sound, music cues, and digital promotions across social channels
CLICK TO VIEW CELEBRITY MEDIA & STILLS
JULY 2021

Video Editor & Thumbnail Designer

Adhiban Bhaskaran YouTube

Dynamic 3D video production and click-through-rate optimized thumbnail asset creation.

Adhiban Bhaskaran Video Thumbnail
PLAY VIDEO
MAY 2021

Guest Story Teller

Netflix India YouTube Channel

Leveraged creative storytelling and fiction skills on a premium broadcasting platform with immense reach.

Netflix Story Teller Thumbnail
PLAY VIDEO

Showcase

A curated selection of hit reality and fiction shows on Indian OTT platforms where I contributed via the Marketing Team.

Server Wars Thumbnail
Server Wars
CLICK TO OPEN
YouTube
Mini-Show
Curated & Directed
Playground Season 1 & 2
Amazon MX Player
Role: Marketing Team
PGEC
YouTube
Role: Marketing Team
School Friends
Amazon MX Player
Role: Marketing Team
Couple Goals
Amazon MX Player
Role: Marketing Team
Roomies
Amazon MX Player
Role: Marketing Team
Dude
Alright (YouTube)
Role: Marketing Team
Date with Senior
Alright (YouTube)
Role: Marketing Team
PRODUCED BY RUSK MEDIA / ALRIGHT  |  2021 — 2024

Core Competencies

A high-level synthesis of executive operations, brand strategy, and creative direction derived from extensive experience across top-tier media and mega-events.

Executive Strategy
& Operations

  • Media Agency Scaling & B2B
  • 200+ Member Team Leadership
  • End-to-End Workflow Optimization

Mega-Event
Production

  • National IP Execution (AIU Unifest)
  • Backstage & Artist Logistics
  • Multi-Venue Orchestration

Performance &
OTT Marketing

  • Entertainment IP Growth (Rusk)
  • Influencer Amplification Strategies
  • Cross-Platform Ad Optimization

Creative &
Content Direction

  • High-Retention Narrative (Netflix)
  • Advanced 3D Video Editing
  • CTR-Optimized Asset Design

Let's Create
Magnificence

Ready to dominate your market, throw a legendary event, or build a cult-like community? Reach out directly.

EXECUTIVE PORTFOLIO

Strategic Growth & Marketing Initiatives

A deep-dive visualization of all targeted campaigns, ecosystem integrations, and funnel optimizations directed and executed globally.

IKHTILABEL

E-Commerce & Funnel Growth

"Dress + Jhumka Festive Bundle Push"

Free Jhumka Add-On Sale Campaign

  • Objective: Increase cart conversion & festive sales
  • Insight: Fashion + accessory bundling drives massive cart closures
  • Execution: Introduced a free jhumka pair dynamically with select festive outfits
  • Impact: Generated immediate purchase urgency and heavy festive conversion uplift
"Reels to Checkout Funnel Campaign"

Trend-led Reels Conversion Campaign

  • Engineered trend-based high-engagement Instagram reels
  • Pioneered fast-fashion transitions for organic scroll-stopping
  • Utilized color-graded product storytelling to elevate brand perception
  • Implemented rigid CTA-led post timing optimizations to maximize algorithmic reach

RUSK MEDIA / PLAYGROUND / RUMBLE

App Engagement, Integrations & Audience Retention

"Show-to-App Integration: Server Wars × Rumble"

Server Wars × Rumble Integration Campaign

Show-led product integration

  • Integrated Rumble directly into the show format (cast played natively)
  • Linked app gameplay with a cohesive digital reality narrative
  • Embedded power-up mechanics directly bridging show format to app action
  • Ignited extreme cross-platform audience participation across thousands of users
"Rumble PlayAlong with Creators"

Rumble PlayAlong Influencer Campaign

  • Objective: Increase app session time + repeat usage
  • Mechanism: Creators incentivized audiences to play Rumble simultaneously while episodes were live
  • KPIs Mastered: Astonishing bounce in session time, DAU (Daily Active Users), and repeat app opens
"Play & Earn Gratification Drive"

Discord Gratification Campaign for Rumble

  • Deployed a hardcore gamification loop rewarding active community participation
  • Injected coins, rumbles, and profile badges into ecosystem flow
  • Structured timed activity windows and leaderboard motivation systems
  • Pushed colossal app usage through dedicated Discord funnels
"Live Episode Retention Funnel – Playground"

Playground Live Retention Campaign

  • Architected Discord push notification funnels
  • Oversaw massive YouTube live chat moderation and organic hype
  • Synchronized targeted episode reminders
  • Generated watch-party style audience retention frameworks
"Micro-Community Growth Pods for Rumble"

WhatsApp Micro-Community DAU Campaign

  • Curated highly-tailored niche gaming groups natively in WhatsApp
  • Designed intimate community competitions and app challenges
  • Triggered exponential referral-led engagement cascades
"Fantasy Team Participation Drive"

Fantasy Prediction / Contest Engagement Push

  • Aligned Rumble's public prediction models with overarching engagement strategy
  • Hooked users through fantasy mechanic integration

QUINCORD MEDIA

Influencer Infrastructure & VIP Event Access

Click Here

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